Jr Burgess | From Personal Struggle to Purpose-Driven Leadership
At the heart of Centner Wellness’ regenerative mission is JR Burgess, a visionary leader, author, speaker, and transformational strategist who has dedicated his career to restoring purpose through advanced medicine and conscious leadership.
From founding some of the country’s most innovative medical fitness centers to advising hundreds of practitioners around the world, JR Burgess now serves as Chief Operating Officer of Centner Wellness, where he is helping reimagine the future of wellness through a blend of advanced protocols, emotional healing, and deeply personalized care.
Keep reading to explore JR’s powerful journey, and the signature coaching method he teaches to help people become the CEO of their own lives.
Getting to Know JR Burgess:
From Personal Struggle to Purpose-Driven Regenerative Leadership
Born in 1980 in Minnesota, JR Burgess developed a passion for health, leadership, and personal development early in life. A standout in both academics and athletics, he became an Academic All-American in Baseball in 2001.
He began his academic journey at Hibbing Community College, later earning his BS and MS in Sports Management from St. Cloud State University. These formative experiences laid the foundation for a career grounded in performance, purpose, and people-centered transformation.
It was personal pain, both physical and emotional, that ultimately shaped JR’s mission. His search for lasting healing led him beyond conventional care into regenerative medicine, functional diagnostics, and mentorship-based models that emphasized purpose over prescriptions.
This turning point not only restored his own vitality but also revealed the deeper potential of integrated wellness to impact lives on a global scale.
Today, JR serves as Chief Operating Officer at Centner Wellness, where he leads operational strategy, team development, and regenerative protocol integration across the brand’s three locations in Brickell, Edgewater, and Coral Gables. With more than two decades of experience, he empowers practitioners, leaders, and care teams to transition from symptom management to root-cause vitality, guiding over 100 clinics worldwide in building systems that fuse clinical innovation with emotionally intelligent leadership.
JR is also a husband and father of four, deeply committed to helping others lead values-driven lives with intention, presence, and impact.
The 3 Steps to Becoming the Ceo of Your Life
A Signature Method by JR Burgess
As a trainer, mentor, and founder of HealthOvators, JR teaches a core method for personal leadership: The 3 Steps to Becoming the CEO of Your Life.
This model helps people align their health, business, and daily decisions with deeper clarity and fulfillment.
Step One: Know What You Want
Define a personal, present-tense vision that reflects your own desires, not society’s expectations.
Step Two: Feel It
Connect emotionally to that vision. Anchor it in the body. Let presence guide action, not pressure.
Step Three: Take One Aligned Action
Choose a measurable step forward. Lead yourself from intention, not urgency, and stay accountable to your bigger purpose.
This process is designed to help people stop chasing results and start embodying the version of themselves who creates them.
JR Burgess: Career Highlights and Trajectory
Speaker | Author | CEO | COO | Coach
- Chief Operating Officer, Centner Wellness
- CEO & Coach, HealthOvators (practice development firm for regenerative health clinics)
- Founder, Rejuv Medical & MedFit
- Host, The Purpose-Driven Practice Podcast
- Keynote Speaker for PaleoFX, MedFit, and Academy of Regenerative Practices
- 3x Bestselling Author on leadership, medicine, and conscious healthcare
- MS in Sports Management, St. Cloud State University
- Certified Health Coach, Trainer, and Business Strategist
Awards & Recognitions
- 2019 – Regenexx Top Volume & Per Capita Stem Cell Cases
- 2018 – Medical Fitness Association Fellowship Award
- 2018 – Central Minnesota ChangeMakers Award
- 2015 – GSDC Innovation Award
- 2013 – FitPro Personal Trainer of the Year Finalist
- 2001 – Academic All American in Baseball
JR Burgess at Centner Wellness
A Vision for Regenerative Wellness & Conscious Leadership
At Centner Wellness and beyond, JR Burgess continues to bridge science and strategy with service. Whether developing longevity protocols, mentoring team members, or teaching leadership from within, his work is rooted in one belief: true healing begins with intention.
From clinic operations to personal transformation coaching, JR brings structure, heart, and innovation to every space he enters, making him a vital force in Centner Wellness’s mission to elevate vitality, optimize the human experience, and lead the wellness movement into its next era.