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Oliver Verde | Tech-Driven Mindfulness and Operational Wellness Innovation at Centner Wellness

At Centner Wellness, Oliver Verde serves as Chief Technology Officer and Director of Operations, bringing over 20 years of expertise in marketing, digital transformation, and operational leadership.

His unique ability to integrate advanced systems, brand strategy, and human-centered design has been essential in optimizing Centner Wellness operations across Brickell, Edgewater, and Coral Gables.

“I believe all brands have a story to tell, and I have mastered the ways to make that happen for several Fortune 500 companies. My passion for people, storytelling, and connectivity drives me daily.” – Oliver Verde

Keep reading to discover how Oliver Verde’s career evolved from Fortune 500 strategist to tech-enabled wellness leader.

From Fortune 500 Strategist to Wellness Visionary

Before joining Centner Wellness, Oliver Verde built a distinguished career in marketing and communications, working with global brands in industries including consumer goods, automotive, health, and lifestyle.

As a high-performing marketing executive, Oliver Verde specialized in:
  • Brand Development and Storytelling : Connecting consumers to the brands they love through creative messaging and campaigns that build long-term loyalty.
  • Multicultural and Hispanic Marketing Expertise: Designing culturally aligned campaigns that expanded brand reach and affinity.
  • Cross-Functional Team Leadership: Developing talent and leading high-impact teams to execute complex traditional and digital marketing strategies.

His extensive work with Fortune 500 companies solidified his reputation as a solutions-oriented strategist, known for turning operational and marketing challenges into measurable success.

Joan Zurilla | Gary Brecka | Oliver Verde

A Background in Energy, Serenity, and Biohacking

The Serenergy Center Foundation

Oliver’s transition into wellness began when he co-founded Serenergy Center in Coral Gables with his wife, Joan Zurilla.

As Chief Mindful Officer, Oliver designed integrated wellness experiences and early operational systems for energy-based healing modalities.

This experience gave him direct insight into the mind-body connection, energy flow optimization, and transformative wellness environments, setting the stage for larger-scale impact.

This success attracted Leila and David Centner, who partnered with Oliver to expand the vision globally through Centner Wellness, integrating his operational expertise into a rapidly growing regenerative wellness ecosystem.

Leading Tech-Driven Wellness at Centner Wellness

Reimagining Regenerative Wellness Through Systems & Scalable Innovation

As Chief Technology Officer and Director of Operations, Oliver Verde is responsible for unifying Centner Wellness operations across all locations, ensuring precision, scalability, and tech-driven innovation.

His current role includes:

Digital Infrastructure and Platform Integration
  • Led the migration to a unified booking and membership platform, ensuring smooth integration of services, therapists, and workflows.
  • Maintains state-of-the-art data accuracy for memberships, à la carte services, and packages.
Lead Generation and CRM Optimization
  • Centralized all lead sources into a single CRM system with tagging, segmentation, and optimized pipelines.
  • Increased engagement and retention by improving pipeline visibility and team accountability.
Workflow Design and Staff Training
  • Created end-to-end operational workflows, covering intake, session scheduling, multi-modality session management, and follow-ups.
  • Conducts live training sessions for all staff, ensuring seamless adoption of new systems.
Cross-Center Operational Unification
  • Designed SOPs and role-specific digital guides to standardize operations across locations.
  • Enhanced payroll, commission tracking, and performance reporting through automation and continuous system improvement.

“I see every business challenge as an opportunity to innovate. At Centner Wellness, my role is to design systems that optimize operations, enhance energy flow, and support long-term regenerative growth.” – Oliver Verde

Oliver Verde at Centner Wellness

Precision, Presence, and Regenerative Strategy

At Centner Wellness, Oliver Verde plays a key role in shaping the future of tech-driven regenerative wellness.

By combining advanced systems design, strategic marketing expertise, and a passion for human connection, he ensures that every guest experience is seamless, supportive, and transformative.

His work empowers the Centner Wellness team to deliver consistently exceptional services while reimagining the future of longevity, vitality, and optimized wellness operations.